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The Miami Market 01/01/2001
Category: Market Placement
So you want to work the Miami market? Sure, who doesn't! I
mean, come on. The sand, the sun and scantily clad beautiful people
parading down Ocean Drive . But are you disciplined enough to actually
work in this atmosphere? It takes a LOT of dedication to stay on track
with your career when you are in the midst of one of the greatest party
cities in the world.
First things first. You need an agency. The Miami market is busiest
between the months of November and March. The time when everyone is
shooting for spring and summer and trying to escape the cold! Plan
ahead. Start sending your comp card, copies of your book, and polaroids
to the agencies at least a month before you plan to go. That way,
you'll have time to figure out which agencies you want to go see, but
more importantly, which agencies want to see you!
Once you have your list of agencies ready to go see, then start
packing your bags. I suggest staying in a hotel or with a friend for
the first week while you choose your agency (or they choose you). Once
you settle on an agency, you can move into their model apartment.
Beware! The model apartments are usually very crowded so be sure to
pack light. I didn't!! Also, get ready to give up your privacy because
there will be models on top of models in the apartments!!
So now you are a repped model living it up in South Beach . But
don't let this go to your head! The clubs in South Beach love models
and are all up and down the beach strip on Collins Avenue and Ocean
Drive . The clubs don't ID if you are a model. Models attract men who
buy them drinks and make the club money. Do not fall victim to the
party scene or you'll live to regret it. Models in Miami need to be
very physically fit. Most shoots are outdoors or on the beach. Also, it
is a great market for swimwear shoots. So make sure you arrive and
remain in tip-top shape ready for anything.
The Miami market is host to many European clients who enjoy shooting
there due to the picturesque beaches and year round near perfect
weather conditions. It can be a very catalog and commercial market. The
girls who are trim and lean, with heights in the 5'8" to 5'10" range
work well. There is little to no runway so the more editorial fashion
models may prefer to stick to the New York , Milan or Paris markets.
Miami is a fun market to work in. Its very relaxed and moves at a
slower pace then other markets. It's also very casual in its feel, less
stressful. But please remember, you are there to work. Take advantage
of the gyms, which are many. Some agencies are offered reduced rates
and align with gyms to give models memberships. Take advantage of all
the superb seafood, fresh fruits and veggies in the area. You will want
to try some of the wonderful Cuban fare that Miami is famous for. But
be sure to watch your alcohol intake. Beer bellies do not make for good
swimsuit shots.
Go for a swim, enjoy the sun. Dig your toes in the sand! Get that
beautiful golden glow going on. Make some friends in your
sure-to-be-cramped apartment. Fortunately the gorgeous weather will
keep you outside most of the time. But most of all, go to Miami and
make some money. Both you and your agency will be happy about that!!!
Bienvenidos a Miami !!!
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