MAXIMIZING THE USE OF YOUR WEBSITE
From our experience the last 7 or so years, we noticed that the modeling industry has been relatively slow to recognize the value of the internet as a marketing and communications tool.  Sabrina had a website at age 14, predating many of the agencies she worked for!  Now, however, that situation is rapidly changing.
 
And in spite of the fact that many agencies now have their own website, access to view the models is limited primarily to the agencies clients and a few others that have VIP codes.  I am aware of some agencies that charge an annual fee to keep each models photo on the site, yet the model herself does not have access to even confirm that her photos are in fact posted!  In these cases, how is a model to self-promote?  The answer is she can't.  She has to refer potential clients back to the agency who will then determine (read control)  if they will receive access to the website to view the models.  I recognize the safety measure for this procedure, but it does constrict.
 
Most of the professional working models we meet in the course of a year are struggling hard to make ends meet, and it takes most of what they earn to do so.  Granted the upper echelon don't have money worries, but the vast majority of models must exercise frugality on a daily basis.  Therefore, starting a website from scratch, hosting it, maintaining and updating the site, can become costly and time-consuming to a new or rising model.  Additionally, once a model has her own website up and running, how are they going to generate traffic to their own site?  How are they going to market themselves and the site to maximize their exposure? 
 
Sure there are plenty of modeling websites on the internet, but the vast majority of them allow any person to post a mere snapshot of themselves and allow them to claim they are a "professional" model.  That is truly a slap in the face to every self-respecting model who works in this industry.  My apologies, but taking a photo of yourself in the bathroom mirror and then posting it with a bio claiming you do "erotic or exotic" modeling is not something the valid, ethical professionals in the REAL modeling industry want to see.  It makes a mockery of our own hard work.  Know that all models applying to 360Flair are prescreened and subject to approval or denial based on their level of professionalism and credentials.  There is a place for the wannabe models, but it's not at 360Flair. 
 
And anyone who works in this industry knows that most photos are retouched and/or photoshopped.  And thank goodness for that, because no matter how beautiful a model is, they aren't perfect and things in photos sometimes do require fixing.  We all know that no one is going to book you simply off a photo, and if they are willing to, let that be a huge red flag.  If you do not have name recognition in the industry or a large list of credentials, you may generate interest off a photo but you are going to have to be seen in person.  Hard to believe, but people do stretch the truth when it comes to their age, height, weight and size.  Imagine that!  So you may open doors with an awesome photo or website, but the client is ultimately going to want to meet you BEFORE they book you. 
 
Many modeling websites do not allow nor offer the models posted on it to gain access to the site via their own personal name.  In this industry, the only thing a model really has is their FACE and NAME.  This needs to be reinforced everywhere you possibly can.  If a client has to remember a big long web address complete with backslashes and VIP codes, how often do you think they are truly going to visit the site to view your photos?  Exactly.  Never. 
 
That's the beauty of a vehicle like 360Flair.  If you meet someone and give them a business card, it should have your name/face on one side and your website info on the other.  With 360Flair, that website address is YOUR personal name.  So you have just reinforced points one and two - Your FACE and your NAME!  As the potential client views your page, everything they need to know about you is right there for quick easy reference.  Your headshot, your best photos from your portfolio, your contact info, your agency, your comp card.  They can quickly see if you have the basic elements of what they are looking for and if the answer is yes, they can call your agency to have you sent over for a casting.  Or they may decide you aren't quite what they need... this time.   So they save your page as a favorite or maybe as their wallpaper, and the next time they need a model with your look, you are the first one they think of.